Tremaine Emory aka Denim Tears Just Released Your New Favorite UGG

If you follow the work of Tremaine Emory, you’ll know there’s always a deeper meaning behind the aesthetic. Through his collaborations with Levi’s, Converse, ASCIS, Champion and now UGG, not to mention his own moniker Denim Tears, the No Vacancy Inn co-founder and new creative director at Supreme has consistently used his creative work to explore overlooked aspects. of Black History.

“Our story is rarely told in the media and especially in schools and in books,” Emory told Highsnobiety on Zoom. “It’s not just about talking about slavery, it’s also about the glory of black history.” “How many kids learn about Alvin Ailey in school? About Trail of Tears? He continues. “About how American capitalism was built from the cotton trade? And that’s why America is a superpower and we’ve never received reparations for it. How often is it really taught? »

Unfortunately, we all know the answer to that question and that’s why Emory’s practice is so important – the gaps left by the education system are being filled by it, one collection at a time. Now, the designer has released a new collection with UGG that pays homage to his great-grandmother’s Black Seminole heritage and highlights the connection between Indigenous and African American communities.

Until recently, Emory himself didn’t know much about the Black Seminoles, a part of Florida’s Seminole tribe with African heritage. The group can be traced back to free blacks and runaway slaves in 1700 merging with the Seminole tribe – and fighting alongside them during the Seminole Wars. That changed, when on a recent trip to New Orleans, the designer visited the Backstreet Cultural Museum where he came across images of Black Seminoles.

From there, he began to dive deep into this personal story: “I will never know the specific details of my great-grandmother’s life, but the more I learn, I definitely feel more connected,” says he. In the process, he also learned more about the connection between Indigenous and Black communities, including that of New Orleans”Mardi Gras Indians“, which evolved from a bond that blacks and Native Americans shared in the 18th and 19th centuries in the South.

His collection with UGG brings together all these threads. As he puts it, collaboration is about “writing things down that can’t be erased, so maybe ten more people now know that Indigenous and African American communities are actually a lot closer than we are. thought it”.

Reimagining the classic UGG boot and Tasman slipper, Emory covered both in intricate beading, drawing inspiration from both traditional African craftsmanship and classic First Nations designs. The collection reflects the shared bond between the two cultures and “gets back to that mix of First Nations embroidery and African beading, modernizing it and blending it with UGG’s silhouettes,” says Emory.

As part of the collection, UGG and Emory are donating a total of $50,000 to the Backstreet Cultural Museum, which was destroyed in Hurricane Ida, and the Guardians Institute, which assisted the designer in his research. Browse the collection above and shop it in its entirety here.

Want to continue browsing? Head to the Highsnobiety store for more products we love.

About Marie A. Gingrich

Check Also

PE Nation x ASICS GEL-1130 collaboration: release date, price

There’s something about a pair of ASICS that makes them instantly recognizable, even though they’re …