Hulu Originals Hires Brandon Shaw, Head of Communications, as VP of Advertising

Industry corporate communications veteran Brandon Shaw is heading to Hulu Originals as Vice President, Advertising.

Shaw will manage Hulu Originals’ executive media relations, high profile media campaigns, commercial and announcement strategies. It begins Monday, March 28 and will report to Candice Ashton, newly elevated SVP, Publicity and Events, Hulu Originals.

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Barrie Gruner serves as Executive Vice President, Marketing and Advertising, Hulu Originals with Shannon Ryan, President, Content Marketing, Hulu and General Entertainment overseeing the group within her purview.

Shaw comes to Hulu Originals from WME where he served as vice president of corporate communications. Shaw worked closely with the agency’s senior management, guiding corporate communications strategies. He was also closely involved in social impact and D/I communications for WME and served as the entertainment business and commercial media contact for other Endeavor business units. One of the major highlights of Shaw’s run at WME was working closely with Poet Laureate Amanda Gorman shortly after delivering her profound, moving and gripping poem “The Hill We Climb” during the inauguration of President Joe Biden in 2021.

Previously, he served as Director, Corporate/Executive Communications for ICM Partners. At ICM, he also managed communications for agency management in all departments around the world, including agents, clients and the executive press. Among the executives he works with, Shaw is known for his thoroughness, multi-tasking, tenacity and insight into the changing industry. WME will have big shoes to fill. For the media, it’s a direct shooter.

Prior to ICM, Shaw worked at Fifteen Minutes PR, where he led crisis, litigation, corporate and entertainment accounts for the agency. Among many key accounts, he led crisis/litigation communications for the Casting Society of America, the rebranding and relaunch of Henrik Fisker’s Fisker Inc., Hilton & Hyland real estate, and led communications strategy for 11 production companies and show launches.

Before turning to a career in the entertainment business, Shaw worked in the Obama White House as a member of the President’s advance team, traveling and managing media logistics on the road for the President and senior White House officials. Previously, he was associated with the Office of Presidential Correspondence at the White House, writing and editing on behalf of the President and Vice President.

Between DC and Los Angeles, Shaw wrote extensively for Variety, The New York TimesColumbia Records’ and dozens of other outlets.

When he’s not busy handling public relations, Shaw attends Bruce Springsteen concerts, runs marathons, bikes to Marina del Rey, sings and plays guitar with his band, Brandon Shaw and Embargoed Releases.

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