Gerber launches annual search for next ‘Spokesbaby’ – NBC4 Washington

Do you or someone you know have an exceptionally adorable baby? Gerber has the job for them.

The company has officially launched the 2022 search for the next “spokesperson” to represent the iconic brand.

Since 2010, the society has organized an annual photo search.

“Not only will the winner serve as the 2022 Spokesbaby, but the little grower will also step into the tiny, but formidable, shoes of Gerber Chief Growth Officer Zane Kahin to become the second baby in the brand’s history to win the coveted C-suite title,” the company said in a statement.

Gerber says he looks for the following characteristics:

  • A natural gift for making people smile
  • belly full of laughter
  • The passion to be the center of attention
  • Between 0 and 48 months
  • Must demonstrate an irresistibly fun and expressive personality

The winner receives a cash prize of $25,000, featured on the company’s social media and marketing materials for one year and a slew of Gerber products “to ensure baby has the best possible start in life,” the company said. company in a press release.

This year, Gerber said he plans to match the winning baby’s cash prize with a matching donation to support March of Dimes maternal and child health programs.

Parents or legal guardians can enter their baby’s photo here anytime before April 14 at 11:59 p.m. ET.

In addition to 2021 “spokesperson” Zane, whose mother is a cancer survivor, winners in recent years have featured historic firsts.

In 2020, Magnolia Earl was child of the year and the first adopted baby to win the coveted award.


Lucas Warren (left), a one-year-old from Dalton, Georgia, was the Gerber baby of 2018 and the first with Down syndrome; in 2020, Magnolia Earl was the first known Gerber baby to be adopted.

In 2019, Kairi Yang of Hickory, North Carolina became the first Gerber baby of Hmong descent.

The previous year, in 2018, Gerber named Lucas Warren, then 1, the first Gerber baby with Down syndrome.

Ann Turner Cook, now 95, was the first Gerber baby in 1928. She won the first Gerber baby competition when family friend Dorothy Hope Smith drew a charcoal portrait of her as a baby and submitted it.

Anne Turner Cook

Courtesy of Gerber

Ann Turner Cook became the first “Gerber baby” when a sketch of her sweet face adorned the company’s product in 1928; his identity was a secret until 1978.

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