Black Business Spotlight: Boss Lady Shoetique

Britney Kline
Photo by Jiccarra N. Hollman

‘Shoetique’ owner credits struggle for success

BossLadyShoetique is a black women-owned company that brings diversity to fashion footwear and accessories. Owned by local entrepreneur Brittney Kline, the shoe store is located in the Northtown Mall in Blaine, MN.

BossLadyShoetique has been around since 2019, initially starting as an online showroom catalog. Kline is now moving forward like the Jeffersons by opening its storefront on May 7, 2022 and expanding the brand.

Kline started the shop as a side business, a means of additional income for herself and her children to supplement her main job. She has always been passionate about fashion and shoes. She started to do some research and learned that there weren’t many independent shoe stores, only big name brands like ALDO and DSW in Minnesota.

When Kline lost her job in 2001, she was devastated and desperate to keep her house afloat through the fall. This pushed her to see her shoe shop as more than a bustle, turning her side job into her daily focus. She devoted her time to publicity and developing plans for expansion.

Shoppers at the opening of BossLadyShoetique on May 7
Photo by Jiccarra N. Hollman

Kline aspires to inspire as she says, “BossLadyShoetique is so much more than shoes. It’s a business and a venture that inspires other young girls and single moms, passionate women entrepreneurs, to show them that no matter the circumstances, if you put your mind to it, you can do it.

What sets Kline apart from others is her history and background. She admits that others may see her as pretty and think she has everything in order. But… there was struggle along the way.

She credits this struggle – from having a teenage pregnancy to wanting to grow up fast, to leaving home and trying to figure out life on her own while lacking self-esteem and self-identity. – for making her the woman she is today.

When asked what self-love looks like, Kline said, “Loving yourself has to do with health, mental spirituality, development, you know, being open to constructive criticism.

“No one is perfect. Always know that every day is a process, every day is a struggle, and never give up. It’s working on yourself every day to keep moving forward and never give up.

Kline finds inspiration in being and receiving energy from her children. “They look up to me and are proud of their mother in those times,” Kline said as she had tears in her eyes.

Kline wants her kids to know they can create that generational wealth so they don’t have to work hard for a company just to get laid off. “I want them to know that [their] mother has built a strong foundation that they can continue to build on and continue to create this generational wealth for themselves and the grandchildren and their grandchildren to come,” Kline said.

“I represent a young black woman, a teenage mother and a single woman.” She added that this is important because some people may see these categories as negative.

“I hold my head high in all of these aspects and I’m proud to be a black woman. I am happy to say that I overcame all the difficulties as a teenage mother, so I can be proud of these various titles and know that all is well,” said Kline.

Shoppers at the opening of BossLadyShoetique on May 7
Photo by Jiccarra N. Hollman

Kline said one of the secrets to success is mentorship. “I believe in investing in yourself. I’ve paid for mentors, and then I’ve had people come into my life who just took me under their wing as a mentor.

One of those mentors is Tephanie Delaney, who, according to Kline, “has inspired me in so many ways and also put me in different directions to have different doors open for what I want to do, and for that I am eternally grateful.”

Kline also acknowledges that her family is the backbone of everything she’s done since BossLadyShoetique and beyond. His support list also includes strangers.

Kline said, “Even strangers I don’t even know who shared my post and posted my story or came to the store, like the support system is just a blessing, and I’m grateful for that. It’s what keeps us afloat.

When asked what’s next for Kline, she talks about adding additional sections to the store, including expanding its children’s line and introducing men’s hats and accessories. She also mentioned her networking and mentoring event that she has organized every year continuing at a higher level.

Kline’s advice to other business owners is to believe in yourself and invest in yourself. “Having a mentor doesn’t mean you’re weak or less human; two minds are better than one, so investing in yourself is very important.

Kline added that budding entrepreneurs should never give up. “It’s not easy. It’s hard, but what will set you apart from the next is that you haven’t given up. Whether it’s in a year, in two, three, nine or ten years, keep going. , believe in yourself, aim for greatness and go for it.

BossLadyShoetique is located in the Northtown Mall in Blaine, MN. For more information, visit www.bossladyshoetique.orgor contact a team member at [email protected]

Jiccarra N. Hollman welcomes responses from readers at [email protected]

About Marie A. Gingrich

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