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Actress Pooja Hegde and Gopi T. unveiled the official ASICS ‘Race Day Tee’ for the 16th edition of the Tata Mumbai Marathon – TMM 2019
Posted on December 20, 2018
By Sachin Murdeshwar
Bombay: ASICS and Procam International today unveiled the official ‘Race Day Tee’
for the 16e edition of the Tata Mumbai marathon. ASICS, the brand synonymous with running worldwide,
celebrates its tenth year as an official ‘Sporting Goods Partner’ for Mumbai’s iconic racing event. Actress Pooja
Hegde, a running and fitness enthusiast, as well as the Asian marathon champion and the own of India,
Gopi T, unveiled the 2019 edition of Race Day Tee 2019. The unveiling also marked the
30-day countdown to the only IAAF Gold Label marathon in India. The ASICS ‘Race Day Tee’ is a
mark of achievement for each complete marathon runner in the Tata Mumbai Marathon and will be part of their
or his Race Day Kit, as well as the bib.
Commenting on this long-standing association and the unveiling of the Race Day t-shirt; Rajat Khurana, Managing Director, ASICS India says: “run is the heart of ASICS and it is a constant effort by the brand to present shoes with technological advancements that help athletes achieve their running goals and set new benchmarks in the running segment in India. As a global leader in running, ASICS has been a constant partner for runners around the world throughout their full and half marathon course; through their training program, until they cross the finish line. We have a long-standing relationship with the Mumbai Marathon and mark 10 years with this edition as an âOfficial Partner for Sporting Goodsâ. Through this association, we wish to continue to allow athletes and amateur runners to continue to surpass themselves to achieve new goals. “
Anil Singh, MD, Procam International said: âWe always look forward to partnering with brands that embody a zeal for racing. Having Asics as a long time partner of the event highlights, brand synergies and tireless #BeBetter ethics. Runners are our biggest stakeholders and every year we strive to improve their experience. The Ascis Race Day Tee acts as a symbol of success and is a great way to boost the morale of our marathoners.
By unveiling the t-shirt, the actress Pooja Hegde said, “I have always loved the ASICS brand for its performance sports equipment. It is an absolute honor to unveil their official Race Day t-shirt for the most anticipated event of the year, the Tata Mumbai Marathon. Each year, ASICS helps every runner participating in the marathon have a comfortable and memorable run. The endurance and hard work of each participant for race day is admirable and I can’t wait to be there.. “
Speaking of the event, T Gopi said, “The Tata Mumbai Marathon is one of the most prestigious marathons in Asia. It has helped me in many ways to complete my athletic journey as a runner. ASICS was instrumental in my journey, providing me with the right type of equipment required for my training and my regular practice in the field. The shoe GEL technology used in each of the ASICS shoes provides the right cushioning and is lightweight and comfortable to give runners their best performance from start to finish every year. I can’t wait to participate in the marathon as it gives me a platform to co-learn from other runners and achieve new goals. “
Tata Mumbai Marathon is scheduled for Sunday 20e January 2019. The participants will be 47,000 runners and we expect more than 250,000 spectators to cheer them on. The event has become a global showcase for Mumbai’s indomitable sportsmanship.